May 09, 2011


How Leo Laporte builds a media empire and a tour of his future studio

Leo Laporte invited me for the second time to his show Twit (see or hear the full episode here) and gave me an awesome tour of his next studio where he will host about 20 shows... Have a look at the video below, thanks, Leo!


May 08, 2011


How I sleep: random thoughts after using MyZeo to measure my sleep for a few weeks

I posted a few weeks ago that I started using MyZeo to measure my sleep.

Here are some results and thoughts

I sleep well (I already knew that but interesting to see how)
MyZeo gives me nice history of my sleep giving a score 0 - 100 everynightGoogle ChromeScreenSnapz009


I sleep a lot, about 7 hours typically (there is a night I had to wake up early for traveling there)

Google ChromeScreenSnapz008

I'm getting about 37 minutes average deep sleep and 2.5 hours of REM sleep, I wake up in average 3x per night

Google ChromeScreenSnapz011

If you want it, you get a LOT of data, you can see I'm going to sleep pretty early, that's a major change in my life since I moved to San Francisco, everything is early, while in Paris I would never go to sleep before midnight to 1am while here it's like 11pm. I was getting clearly less sleep in Paris, different life...

Google ChromeScreenSnapz012

Interesting to see me versus the "typical men" of my age, I'm getting asleep 3x as fast, I sleep a little more and I get more REM sleep but less deep sleep.

Zeo has good resources on why sleep matters and the "sleep stealers" but they aren't personalized.

So the net is that it's pretty interesting but

-I am not sure I really understand that data and know what to do with it. I would need more personalized explanations.

-it seems that my sleep doesn't change that much from one day to another or from one week to another, which might make me stop using MyZeo if it's always the same

-the head sensor makes you look ridiculous but doesn't bother me to sleep at all. You can't take it when you travel as you'd have to take the entire reader with you and it's too big. I travel a lot so it's not very convenient.

-I'd like to see my sleep data integrated with my withings and my runkeeper to see if there is any pattern

Will I continue using it? Likely for now as I'd like to do some experiments, like stopping to drink any alcohol for a week (the french drink some wine at dinners :-) and see if it does anything, same with lots of exercise or no exercise. Effects of stress as I am going through the typical (or non typical) entrepreneur's life which has its ups and downs.

I will report more soon... Thoughts?

May 06, 2011


Make sure you don't trust what you think works in video

Video is magic.

We did a crappy video with my wife to announce last years theme, no script, no preparation, no assistance, just shoot and post. 10k+ views.

Then we did a 2009 wrap-up video "2010 trailer", made by Whit Scott, 10k views

and we made a 2010 wrap-up video with much more production, budget, and lots of work, made by video agency, barely 3000 views (and video agency has been awesome, it's not my point)

oh and the highest in views, me in angry birds "poulet" costume, 30k+ views

See my point? Don't trust what you think is going to make a good video, it's not work and production budget. What do you think it is?

April 15, 2011


Meet Jonathan George founder of Boxcar

Try it's awesome, and meet the founder.



April 09, 2011


One more step opening my body API: measuring sleep. iToilet, iSex and iFood are next into the body cloud.

Last year I wrote about the vision of a body API and writing apps for it and I am now getting data from the incredible folks behind runkeeper (running and fitness) and withings (weight). Thanks to Zeo I am now measuring my sleep too and it all connects together in that hooks into their APIs. Awesome.

Here is what you get with Zeo and the first night sleeping with one:

And the report it created for my night

MyZeo night report

What's beautiful is that the Runkeeper folks have hooked into their API so you get your sleep data posted into your fitness feed


I can now see how I sleep and compare that with my fitness and my weight on withings

my weight

You can see I picked up some weight since my lowest in October just before the NY Marathon but I'm now again getting in better shape. Withings is a startup that launched at LeWeb and since then has raised funding and recently just got to get distributed into Apple Stores, congrats Cedric and team, wow!

I am pretty fascinated by gathering that data and comparing it. Sleep is a very key metrics and I am curious to see the effect of drinking wine, coffee and stress on my sleep. Zeo comes with a "sleep coach" which I will try.


There is more data that we need to have better body analysis: what you eat (is there an app that I can just take a pic of what I eat and get a calory approx? If yes then it should also open an API and post into runkeeper!) then we need the iToilet to analyze what's coming out of our body. If I wasn't so busy and fascinated with Seesmic and LeWeb I would be working on that exciting new space, it's only a beginning. We should probably measure sex activities too. You guys should read The 4-Hour Body from my friend Tim Ferriss who reports on 10 years of experiment with his body.

I can't wait for more data from my body uploaded into the cloud to learn more how my body is doing and evolving, and what I can do about it.

Will you also want to open your body API and upload it to the cloud?

March 24, 2011


It's time for personal -asshole proof- CRM [business idea]

I am getting hundreds of emails every day and among them many are requests for "can you talk about this and tweet that" which I generally ignore if I don't know who is asking and just in general because I don't tweet on demand!

Anyhow, yesterday instead of just archiving one of those, I decided to reply to it because it looked like an email blast without an unsubscribe link at the end, asking nicely if the author could remove me from the list as I'm trying to keep my email box light.

I should have probably never have answered that email the first place, but then how do you get those to stop when there is no unsubscribe link (I am trying btw, which I like so far)?

A pretty angry email comes back saying "thanks for welcoming my request that way"

I reply "well, I'm getting nearly 100 emails like those daily, please don't blame me"

and I get and even more angry email where the author explains that he did hours of live interviews at my conference LeWeb years ago for one of the top French radio and that given how much he always helped me and supported my projects I could, for once, spread some love to his project. Oh and also that I am so successful I should stop being an arrogant bastard who disregards requests from people who helped me and I'm not that cool guy he used to know.

Big fail.

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I'm generally not an asshole I think and also very helpful to anyone and especially to anyone who helped me in the past. Of course, that's a pretty bad problem since my intentions were just to clean my mail box, did not mean to be rude, and I had no clue who he was, and I would have likely helped him should I have known who he was and remembered he covered LeWeb and helped me.

Here is what happened: it is not possibly human to remember thousands of business connections I have been in touch with since I started my fist business 15 years ago. I wish I would have remembered him, his name and what he did for me, and I feel bad about it, but I simply can't with so many people I interact with daily, especially online.

Here is the app I would need

Each time I meet someone, it saves it. Checking in to a person like you checkin to a place on Foursquare or Facebook places.

I can then add a quick note "a la evernote", or voice memo, about that person and that meeting, like I would fill in a report of a meeting in for business.

When I get any contact, by email for example as it's the case here, it gives me a history of how and when I interacted with that person, so I have context, on a lifetime.

Add to this reputation, as we're doing with Klout in Seesmic -we're giving you the Klout score of anyone on any tweet showing up on your timeline- in that case it could add to my mail context "careful Loic, this is a journalist and here is his influence". Not that this is the primary decision factor for dealing with someone, but let's face it, it's important.

It's like a for your contacts, or a super LinkedIn plugin in gmail, or a little bit of both. I am sure someone could build a simple app, mobile centric, that does this based on salesforce or LinkedIn.

Anyway, I screwed up, no biggie, but I am going to send this post to that person who helped me in the past and that I shamefully forgot. Hoping he doesn't blame me more for just not being able to manage my address book anymore as I wish I could.

March 21, 2011


Picked myself at LeWeb and how to get invited to Davos

Seth has another very smart post: Reject the tyranny of being picked, pick yourself.

This is so true. 9 years ago I got invited at my first Annual Meeting of the World Economic Forum, it was after 9/11 so my first Davos was actually in New York, an unforgettable experience. Someone picked me for that, I often get asked how it happened, as so many people would like to go to the Annual Meeting. Well I was only 28 years old and already sold 2 startups, I was about to launch another one and I got lots, lots, lots of press, so the WEF team thought I was cool enough to be invited.

As I enjoyed every minute of it I realized that everybody was more important than me at the Annual Meeting and that if I was lucky to be invited once, it was very likely, almost 100% chances, that I would never be invited again. I started to wonder how I could help them pick me again and I started helping them by launching the World Economic Forum blog on April 28, 2004. I am very proud of having kicked off social media at the Forum and then helped launch their podcast and published the first videos from participants while everything was so secret. They liked my help and invited me years after years again even though I wasn't a world leader. I'm still there, it's been 9 annual meetings in a row, and I hope they keep inviting me. I helped them to keep picking myself by adding value.

As I also got invited to the infamous TED, where I met and shared a great video with Seth Godin, I also understood how lucky I was and that it wasn't sure I could get invited again either (and I have been also to 6 TEDs in a row, so it's all cool). So I decided to pick myself. Deeply inspired by Davos and TED, I thought the European technology scene needed an event that would help entrepreneurs and gather the ecosystem. LeWeb started with 200 participants and it gathered 3,000 from 60 countries last year. I picked myself and I have no risk of not being invited again at my own event while deeply enjoying going back to Davos and TED as long as they invite me!

Go pick yourself, too.

March 07, 2011


How about a business that keeps its promises?

I was just reading Seth Godin's post "cascade of broken promises" and as often, Seth is right. We got used to no businesses keeping their promises, no sales people to trust and we're totally surprised now when anything promised is actually delivered in time or as expected.

The "wow of mediocrity" now comes when you only get what you were supposed to get.


That gives me a business idea. How about an app and site that will list only businesses that keep their promises. Like a Yelp of businesses that are 100% to be trusted on pretty much everything they do. The list would be very narrow or almost empty at the beginning but being listed there would become extremely valuable and noticed when it gets popular. It would be very difficult to get listed in it (need many customer reviews to get the 100% trusted status) but very easy to get off (only a few bad reviews and you're off). It would be very difficult for the team behind this site to assess which reviews are genuine or not as all businesses will try to game it (especially those that can't be trusted).

Difficult to implement, but I think there's something behind that idea. Anyone up for launching it? I will be happy to join your advisory board...


February 17, 2011


Social and digital trends in 2011

Here is a longer version (1 hour instead of 5 minutes!) of the 7 digital trends in Davos 2010 talk I gave at the World Economic Forum presentation. I used zipcast, a new product from Slideshare,. It's been a good experience and we had about 300 people follow the presentation after only a few tweets an hour before. When you see me interacting and answering questions I was reacting with the live viewers both in the slideshare chat room and on Twitter. Sorry I am not looking straight in the camera in the video below as I was looking at the live one.

I hope you enjoy the presentation the slides are here:

Social and digital trends
View more presentations from Loic Le Meur.
and a few links that helped me with this presentation

Social commerce

Amazon Facebook integration

Social commerce girls videos
111 million views of a girl showing what she buys with hundreds of thousands of views each video
most viewed is about hair with 2.4 million views on a shampoo test
another one is total 68 million views and 300,000 subscribers has 3 million views
what's in my purse (500k views)




February 15, 2011


How I hired Trevor in Davos in a few minutes and negotiated his salary on Twitter direct messaging


Have you read Blink by Malcolm Gladwell? If you haven't you should read it, it's one of the rare books that deeply changed the way I think.

I can summarize it in one sentence: when you meet someone you get an impression in the first minute of that person and how you get along. Trust your first feelings, they're right most of the time.

Why would you need hours of interviews and references with someone you have a "positive blink" with? Just trust your first impression.


I have met the youngest person ever invited to the World Economic Forum in Davos a few weeks go, Trevor Richard Dougherty (mind you, he's only 18 and already has his wikipedia page)

I was the moderator of the Davos dinner about social networking with leaders such as Marissa Mayer of Google or LinkedIn's founder Reid Hoffman and Trevor had his table and was one of the speakers. I was immediately impressed. When he came to meet me in a corridor at the Annual Meeting and asked:

"do you know anyone looking for an intern" I immediately said "yes, join my company Seesmic anytime".

He was surprised I answered this fast as I was entering a session. We then exchanged a few direct messages on Twitter and agreed on a salary and he's joining us today, Trevor told the whole story in the Washington Post.

I knew I did not need more than a few minutes. Get a good blink about someone and try, you will see it rarely tricks you. Oh, and it's not only about recruiting of course.

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